Staff Directory

Bobby Peterson

  • Executive Director
  • (608) 261-6939 ext. 201
  • Email Bobby

Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. From 1993 to 2001, Bobby co-chaired the American Public Health Association Maternal and Child Health Section committee on Children with Special Health Care Needs, and in 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. Bobby was recognized as one of the top lawyers in Dane County in 2001 and 2003. In 2005 he helped initiate HealthWatch Wisconsin, a statewide membership organization to promote better access to health care and coverage, and in 2010 he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby is also the project director and principal investigator on numerous state, federal, and private foundation grants.

Brynne McBride


Brynne is the Chief Operating Officer of ABC for Health, Inc. She engages in direct legal advocacy and litigation on behalf of clients, drafts and manages contracts, and negotiates with federal, state, and private benefits and insurance institutions. She oversees ABC for Health’s growing HealthWatch Wisconsin project and is a frequent commentator on the HealthWatch WatchDog. She serves as the agency’s representative on community boards, including Community Shares of Wisconsin, the Wisconsin Democracy Campaign, and the State Bar of Wisconsin's Public Interest Law Section. She was recently recognized by the State Bar of Wisconsin as "Lawyer Demonstrating Exemplary Commitment to Community." Brynne received her J.D. from the University of Iowa College of Law and her undergraduate degrees from Bryn Mawr College.

Mike Rust


Mike is the Chief Operating Officer of ABC for Rural Health in Balsam Lake, WI. Mike is a Health Benefits Counselor and a pioneer in developing the concept and practice of health benefits counseling. Through his investigative efforts, he uncovered widespread misapplication of the Medicaid Deductible Feature, the Family Fiscal Unit determination process, and birth cost recovery systems. He has written a health care competency model and curriculum for Wisconsin's public health workforce, and he continues to work with health care providers and public health offices across Wisconsin to promote clinic, hospital, and agency-based health benefits counseling. Over the past two years, Mike has focused his advocacy efforts on access to mental health and substance use treatment services; while also continuing to work on issues related to HealthCheck (EPSDT), Birth Cost Recovery, and the development of training and technology to support benefits counseling work at clinics, hospitals, and health departments.

Rich Lavigne


Staff Attorney
(608) 261-6939 ext. 203
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Rich Lavigne is a staff attorney for ABC for Health. Rich received his undergraduate degree in Biology from Northland College and worked in fields including environmental chemistry, craft brewing, land surveying and wetland restoration prior to attending law school. He earned his law degree at the University of Wisconsin and worked as an intern for ABC for Health throughout law school. After graduation, he spent five years in a diverse private practice that included family law, criminal defense, real estate, probate administration, business consulting, general civil litigation, appellate practice and freelance legal writing and editing. Prior to returning to Madison and ABC for Health, Rich served on various boards and committees for the City of Ashland, Wisconsin and co-founded the non-profit Agriculture & Energy Resource Center. Rich provides direct legal advocacy and representation to clients along with general program support, writing and editing services and development assistance.

Cassidy Davis

HealthWatch Wisconsin Membership Coordinator
(608) 261-6939 ext. 219
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Cassidy joined ABC for Health in June 2014 as a HealthWatch Wisconsin Membership Coordinator. Cassidy works to coordinate and grow the HealthWatch Wisconsin membership, and facilitate member benefits. Cassidy graduated from UW-Whitewater with a degree in Marketing. She worked for the Small Business Development Center at Whitewater while a student. After school, she worked with End Domestic Abuse Wisconsin (formerly WCADV) to help coordinate their Summit on Healthy Teen Relationships.

Will Piatt

Project & Product Development Manager
(608) 261-6939 ext. 211
Email Will

Will Piatt is the Project & Product Development Manager for ABC for Health Inc. and provides services for My Coverage Plan Inc. Will recently joined the ABC/MCP team to manage and help develop our innovative health benefits screening and record technology that uses decision support processes to help health care providers and consumers optimize available health care coverage. Will has more than a decade of experience in the web development field and supplements his role with user experience design, instructional technology, and digital project management skills. Will earned a B.A. degree from Saint John's University of Minnesota in Art Design & Communication in 2002. In 2011 he earned a M.S. in Educational Technology from Texas A&M University-Corpus Christi.

Kenton Zink

  • Health Benefits Counselor Manager
  • (608) 261-6939 ext. 220
  • Email Kenton

Kenton is a Bilingual Health Benefits Counselor Manager with ABC for Health, Inc. Kenton conducts interviews and provides counseling services to patients under provider contracts, engages in direct patient advocacy on behalf of clients, and negotiates with federal, state and private benefits and insurance institutions. Kenton contributes strong experience in working with families on health care and other issues, robust knowledge of program and policies, and technical skills in case management and training. Before joining ABC, Kenton worked for Physicians Plus Insurance Corporation and for a Community Health Center and Migrant health facility as a medical assistant and interpreter. Kenton has a Bachelor's degree in Business Administration and Spanish from the University of Wisconsin-Eau Claire.

Anna Kaminski


Health Benefits Counselor
(608) 261-6939 ext. 216
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Anna Kaminski is a Bilingual Health Benefits Counselor at ABC for Health. Anna meets with patients under provider contracts and engages in direct patient advocacy on behalf of the clients by negotiating with federal, state and private insurance institutions and helping them to navigate the complicated healthcare system. Anna holds a Bachelor’s degree in International Affairs from Northeastern University in Boston with minors in Latin American Studies and History. Before returning to Madison, her hometown, and joining ABC for Health Anna worked with primarily Spanish-speaking clients as a Public Benefits Specialist at Instituto del Progreso Latino in Chicago and before that as an Employment Specialist in the Washington DC area at CASA de Maryland.

Margo Faulk

Health Benefits Advocate
(608) 261-6939 ext. 226
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Margo Faulk is a Health Benefits Advocate Assistant at ABC for Health. Margo has her degree in Geography with a Community & Global Health focus from Macalester College. She studied abroad in Arica, Chile, with coursework in public health, traditional medicine, and community empowerment. The past year, Margo served as a FoodCorps service member with La Plazita Institute in Albuquerque, NM, connecting low-income families and at risk teens to healthy food and garden-based educational opportunities. Before that, she worked with A Tu Lado in St. Paul, MN, where she helped teach and evaluate courses in emergency medicine in Bolivia. Margo is fluent in Spanish. In the future, she hopes to attend medical school. Margo is excited to learn more about how to help patients gain access to the care they need while pursuing a passion for healthcare equity.

Shannon Drake-Buhr

Health Benefits Advocate
(608) 261-6939 ext. 209
Email Shannon

Shannon joined ABC for Health in October 2014 as a Health Benefits Advocate. After getting a degree from the University of Minnesota in Political Science, Shannon worked for the Volunteer Lawyers Network in Minneapolis, Minnesota. In her role with VLN, she identified clients’ legal issues, provided referrals to various services, supported the work of the volunteer lawyers and assisted pro-se clients. Prior to joining ABC for Health, Shannon was a Project Coordinator for the Vermont Child Health Improvement Program where she coordinated a quality improvement project focused on increasing developmental and autism screening of young children by primary care providers.

Carlyn Graham

Health Benefits Advocate Assistant
(608) 261-6939 ext. 225
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Carlyn Graham is a Health Benefits Advocate Assistant at ABC for Health. Carlyn has a degree in Sociology from The Colorado College. As part of her education, Carlyn has traveled to Paris, France and Bali, Indonesia. Before coming to ABC for Health, Carlyn worked as a Fellow at the Caring for Colorado Foundation. She also has a long background in volunteering for organizations such as: the Rural Community Development Program, the Refugee Assistance Program and the Student Conservation Association.

Amanda Bickel

Health Benefits Advocate Assistant
(608) 261-6939 ext. 207
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Amanda Bickel is a Health Benefits Advocate Assistant at ABC for Health. Before coming to ABC for Health, she was a Volunteer and Outreach Coordinator for SERRV International. She graduated from the University of Wisconsin – Madison with a degree in French and a certificate in African Studies. Amanda has also spent time volunteering and traveling, including spending time doing Disaster Relief in Leogane, Haiti.