Staff Directory

Bobby Peterson

  • Executive Director
  • (608) 261-6939 ext. 201
  • Email Bobby

Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. From 1993 to 2001, Bobby co-chaired the American Public Health Association Maternal and Child Health Section committee on Children with Special Health Care Needs, and in 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. Bobby was recognized as one of the top lawyers in Dane County in 2001 and 2003. In 2005 he helped initiate HealthWatch Wisconsin, a statewide membership organization to promote better access to health care and coverage, and in 2010 he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby is also the project director and principal investigator on numerous state, federal, and private foundation grants.

Brynne McBride


Brynne is the Chief Operating Officer of ABC for Health, Inc. She engages in direct legal advocacy and litigation on behalf of clients, drafts and manages contracts, and negotiates with federal, state, and private benefits and insurance institutions. She oversees ABC for Health’s growing HealthWatch Wisconsin project and is a frequent commentator on the HealthWatch WatchDog. She serves as the agency’s representative on community boards, including Community Shares of Wisconsin, the Wisconsin Democracy Campaign, and the State Bar of Wisconsin's Public Interest Law Section. She was recently recognized by the State Bar of Wisconsin as "Lawyer Demonstrating Exemplary Commitment to Community." Brynne received her J.D. from the University of Iowa College of Law and her undergraduate degrees from Bryn Mawr College.

Mike Rust


Mike is the Chief Operating Officer of ABC for Rural Health. Mike is a Health Benefits Counselor and a pioneer in developing the concept and practice of health benefits counseling. Through his investigative efforts, he uncovered widespread misapplication of the Medical Assistance Deductible Feature, the Family Fiscal Unit determination process, and birth cost recovery systems. Mike initiated an education campaign that resulted in many more families getting assistance, while also helping health care providers avoid bad debt and collection problems. He developed the KIDS CARE program in Northwest Wisconsin into a nationally recognized model for increasing rural children's access to preventive care in the years before BadgerCare. He has written a health care competency model and curriculum for Wisconsin's public health workforce, and he continues to work with health care providers and public health offices across Wisconsin to promote clinic, hospital, and agency-based health benefits counseling.

Rich Lavigne


Staff Attorney
(608) 261-6939 ext. 203
Email Rich

Rich Lavigne is a staff attorney for ABC for Health. Rich received his undergraduate degree in Biology from Northland College and worked in fields including environmental chemistry, craft brewing, land surveying and wetland restoration prior to attending law school. He earned his law degree at the University of Wisconsin and worked as an intern for ABC for Health throughout law school. After graduation, he spent five years in a diverse private practice that included family law, criminal defense, real estate, probate administration, business consulting, general civil litigation, appellate practice and freelance legal writing and editing. Prior to returning to Madison and ABC for Health, Rich served on various boards and committees for the City of Ashland, Wisconsin and co-founded the non-profit Agriculture & Energy Resource Center. Rich provides direct legal advocacy and representation to clients along with general program support, writing and editing services and development assistance.

Ron Reinart

  • Administrative Director
  • (608) 261-6939 ext. 209
  • Email Ron

Ron serves as Administrative Director of ABC for Health, Inc. He has worked in the accounting field since 1999 and performs all accounting functions at ABC. Ron is also integral to IT and network development and maintains and updates all the servers and websites. It is not unusual to see Ron behind the camera, filming a HealthWatch WatchDog episode, instructional webcast, or family testimonial. In addition, he oversees human resources functions and works closely with each student, joining as a volunteer, intern, or work-study employee. Before joining ABC, Ron worked for A&M Business Interior Services located in Madison and Engineered Construction, Inc., in Verona. Ron has a BS in Mathematics with an emphasis in statistics from the University of Wisconsin-Eau Claire and an AS in Computer Network Technology from Herzing College.

Kenton Zink

  • Health Benefits Counselor Manager
  • (608) 261-6939 ext. 220
  • Email Kenton

Kenton is a Bilingual Health Benefits Counselor Manager with ABC for Health, Inc. Kenton conducts interviews and provides counseling services to patients under provider contracts, engages in direct patient advocacy on behalf of clients, and negotiates with federal, state and private benefits and insurance institutions. Kenton contributes strong experience in working with families on health care and other issues, robust knowledge of program and policies, and technical skills in case management and training. Before joining ABC, Kenton worked for Physicians Plus Insurance Corporation and for a Community Health Center and Migrant health facility as a medical assistant and interpreter. Kenton has a Bachelor's degree in Business Administration and Spanish from the University of Wisconsin-Eau Claire.

Anna Kaminski


Health Benefits Counselor
(608) 261-6939 ext. 216
Email Anna

Anna Kaminski is a Bilingual Health Benefits Counselor at ABC for Health. Anna meets with patients under provider contracts and engages in direct patient advocacy on behalf of the clients by negotiating with federal, state and private insurance institutions and helping them to navigate the complicated healthcare system. Anna holds a Bachelor’s degree in International Affairs from Northeastern University in Boston with minors in Latin American Studies and History. Before returning to Madison, her hometown, and joining ABC for Health Anna worked with primarily Spanish-speaking clients as a Public Benefits Specialist at Instituto del Progreso Latino in Chicago and before that as an Employment Specialist in the Washington DC area at CASA de Maryland.

Eric Peck


Health Benefits Advocate
(608) 261-6939 ext. 207
Email Eric

Eric is a Health Benefit Advocate at ABC for Health. Eric meets with patients to navigate health coverage systems. Eric’s degrees are in finance and business administration. He got his law degree from UW. He has worked as a portfolio manager/investment officer, a WI Supreme Court law clerk, Assistant Attorney General (Minnesota) and a partner in a Minneapolis law firm. Most recently, Eric has worked for the Wisconsin Legislative Fiscal Bureau, where his primary duties focused on analysis of policy and budget issues relating to Medical Assistance programs.

Elly Hall


Health Benefits Advocate
(608) 261-6939 ext. 225
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Elly joined ABC for Health in July 2014 as a Health Benefits Advocate. Elly looks forward to using her past experience as a certified nursing assistant and her background in public health in her new position at ABC. Elly’s degrees are in Biology and Spanish from UW Eau Claire. She studied abroad at Universidad de Valladolid before working as an ophthalmic assistant at Mayo Clinic and as a Health Educator in Klamath County in Oregon. Most recently, Elly has worked as a Community Coordinator for Sacred Valley Health in Ollantaytambo, Peru.

Cassidy Davis


HealthWatch Wisconsin Membership Coordinator
(608) 261-6939 ext. 219
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Cassidy joined ABC for Health in June 2014 as a HealthWatch Wisconsin Membership Coordinator. Cassidy works to coordinate and grow the HealthWatch Wisconsin membership, and facilitate member benefits. Cassidy graduated from UW-Whitewater with a degree in Marketing. She worked for the Small Business Development Center at Whitewater while a student. After school, she worked with End Domestic Abuse Wisconsin (formerly WCADV) to help coordinate their Summit on Healthy Teen Relationships.