Executive Director/Public Interest Attorney
(608) 261-6939 ext. 201
Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. In 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. In 2011, Bobby was recognized by the State Bar Public Interest Law Section with the Dan Tuchsherer Lifetime achievement award. In 2005 he helped initiate HealthWatch Wisconsin, a statewide outreach, education, and advocacy organization that promotes better access to health care and coverage. In 2010, he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby loves to travel and to explore new places. He enjoys a good craft beer, food from the grill and a strong cup of black coffee in the morning.
Health Benefits Counselor - (608) 261-6939 ext. 220
Katherine is a Health Benefits Counselor at ABC for Health. She graduated from Alverno College in May of 2019 with a BA in history. As a student, Katherine was involved in a number of political and social justice causes, including leading her campus’s voter outreach initiatives in advance of the 2018 midterm elections. She is excited to bring her advocacy and public outreach experience to ABC to help clients navigate the health care system and obtain access to affordable services. In her free time, Katherine enjoys hiking, listening to music, and spending time with family and friends.
Health Benefits Assistant - (608) 261-6939 ext. 225
Dani is a Health Benefits Assistant at ABC for Health. She studied law at Loyola University Chicago and earned her Bachelor of Science degree in Political Science and Environmental Studies from the University of Wisconsin-Madison. After undergrad, Dani completed a year of service with AmeriCorps at Community Connections Free Clinic in Dodgeville, WI. At ABC, she interviews clients navigating health care coverage options and researches topics such as Birth Cost Recovery and telecommunications programs. In her free time, Dani enjoys spending time with friends, reading, writing, listening to music, and cuddling with her cats, Mr. Bingley and Mr. Darcy.
Legal Intern - (608) 261-6939 ext. 221
German is a Legal Intern at ABC for Health. He is a rising second year law student at the University of Wisconsin Law School and earned his Bachelor of Interdisciplinary Studies in Asian Studies with a concentration in Japanese Studies and Linguistics from Georgia State University in Atlanta. During the Spring and Summer of 2021, German worked with the University of Wisconsin Population Health Institute’s MATCH group on a public health policy project to help develop a “Just Recovery for Indigenous/American Indian Wisconsin Communities” policy brief. In his free time, German enjoys playing games, archery, swimming, listening to music, and studying languages.
Legal Intern - (608) 261-6939 ext. 203
Tim is a Legal Intern at ABC for Health. He is also a student at UW Madison Law School. He is a big fan of pad thai, dark beer, and cashews. When not working, Tim might be found running his top-notch D&D campaign, playing guitar, or at the gym – he’s lost 70 lbs in the past year and is looking better than ever! Tim is very excited to work at ABC for Health because it offers an all-too-rare chance for him to use his legal prowess for good.
Legal Intern - (608) 261-6939
Alexander is a legal intern at ABC for Health where he works on educational content for health care consumers and advocates on health insurance coverage issues. He is a rising second year law student at the University of Wisconsin Law School. He is a graduate of Connecticut College and has nearly a decade of professional experience in insurance claims. In his spare time, Alex enjoys writing creatively and biking around Madison’s lakes.
Chief Operating Officer/Public Interest Attorney
(608) 261-6939 ext. 210
Brynne is the Chief Operating Officer for ABC for Health Inc., where she has provided program and grants management, financial operation, and legal services support services since 2007. Brynne helps translate the agency’s direct client work into education, training, and policy recommendations, contributing to HealthWatch Wisconsin, Inc. Before ABC, Brynne worked as an attorney for Wisconsin Judicare, a Legal Services Corporation office in northern Wisconsin. She received a law degree from the University of Iowa College of Law and degrees in Chemistry and Political Science from Bryn Mawr College. Brynne and her husband live in Madison, but spend most weekends on their organic farm in rural Jefferson where she gardens, cans fruits and vegetables, and sips coffee while enjoying views from the old porch swing.
Samantha "Mana" Kleiser
Health Benefits Counselor - (608) 261-6939
Mana is a Health Benefits Counselor at ABC for Health. She received her Bachelor’s Degree in African Cultural Studies from UW-Madison in December of 2018. During her time there, she had the opportunity to study abroad in Fes, Morocco where she was able to focus on speaking Arabic and researched public health systems (and their problems) of Morocco. Mana is excited to use this position to help low income individuals with their access to affordable health care. In her free time, Mana enjoys camping, rock climbing, spending time with family and friends, and of course, the occasional Netflix binge.
Bilingual Health Benefits Advocate - (608) 261-6939 ext. 204
Felipe is a Bilingual Health Benefits Advocate with ABC for Health. He is a graduate of the College of William and Mary with a Bachelor of Science degree in Biology and Public Health. After graduating, Felipe worked in Washington D.C where he gained experience in health policy, advocacy, and research and was able to use these skills to co-author a policy paper that was published in 2018. Felipe hopes to use his background in advocacy and policy to help individuals of all backgrounds and economic status obtain affordable healthcare coverage. Outside of office hours Felipe spends his time playing games, hanging out with friends, and listening to music.
Bilingual Health Benefits Assistant - (608) 261-6939 ext. 226
Caroline is the Bilingual Health Benefits Assistant at ABC for Health. In May 2021, she received her Bachelor’s Degree in Communications and Spanish from Carroll University. Throughout college, she interned various non-profit organizations such as YMCA, United Way, and Casa Guadalupe Education Center. Caroline is excited to use her background with non-profits and Spanish-speaking ability to assist clients with all healthcare coverage needs. During her free time, she enjoys traveling, running, listening to music, and hanging out with friends and family.
ABC for Rural Health, Inc.
Chief Operating Officer - (608)358-0028
Mike is the Chief Operating Officer of ABC for Rural Health in Balsam Lake, WI. Mike is a Health Benefits Counselor and a pioneer in developing the concept and practice of health benefits counseling. Through his investigative efforts, he uncovered widespread misapplication of the Medicaid Deductible Feature, the Family Fiscal Unit determination process, and birth cost recovery systems. He has written a health care competency model and curriculum for Wisconsin's public health workforce, and he continues to work with health care providers and public health offices across Wisconsin to promote clinic, hospital, and agency-based health benefits counseling. Over the past two years, Mike has focused his advocacy efforts on access to mental health and substance use treatment services; while also continuing to work on issues related to HealthCheck (EPSDT), Birth Cost Recovery, and the development of training and technology to support benefits counseling work at clinics, hospitals, and health departments.
My Coverage Plan, Inc.
Web Developer - (608) 261-6939 ext. 219
Taylor Smith is a web developer for ABC for Health, Inc. and My Coverage Plan, Inc., where he specializes in interface design and user experience. Taylor received a B.A. in Mathematics from Arizona State University and completed post-bacc work in both linguistics and computer science. His professional background ranges from documentation of endangered languages to choral music arrangement to tech consulting for arts-centric startups. When not building the face of MCP’s applications, Taylor enjoys a number of creative hobbies including music, writing, and photography, and harbors a minor obsession with board games.